Many of us knows that links are the important factors for giving the keyword phrases a good search engine rankings and also bringing high traffic to the website. Sometimes people go for buying links from other website in this context rather than going for free link building stuffs. This topic discusses some of the benefits and also some down side parts of buying links for a website. The main benefits of buying links are it is obvious that you will get huge number of links pointing to your website at instant. The other big advantage is that it will save a lot of time that you could have given by building free link stuffs. One more benefit is that the crawler of Google generally tends to crawl those sites with high page rank. So if you are buying links from PR 7 or 8 then the possibility of frequent indexing of your website is more. There are also some demerits of buying links. The first down side is the money expense. If you buy 250 QUALITY links (meaning that the site is a well ranked site and the page has good page rank and your link is in a good position on the page), you'll pay at least $500-$1,000 A MONTH for those links. In search engine market you can easily promote a website much better if you go for general free link building work. Another down side is that the search engines do not like the procedure of buying links.
“What exactly a Google sandbox is??” This question strikes many of the minds those deal with SEO. In the community of SEO experts it is suspected as a restriction put forth by Google for a newly hosted site by preventing them from getting good rankings in search engines to a particular time period. Sometimes you can notice your site with a good amount of back links and with excellent contents but still not getting high search engine ranks for major keyword phrases. That time you may think the probability of sandbox effect on your site with a high priority. People believe that this effect spans over a time period from one to six months with three to four months being the average period. It is said that the keywords with high competition level in the search engines have to stay for a bigger period of time once it is affected by sandbox. Once you think your site is affected by sandbox there are some steps that can help you to take you out of this disastrous situation. You should at that time try to bring traffic to your website with less competitive keyword phrases and also should improve the site content with fresh stuffs. Although sandbox naturally fears the SEO experts still every one agrees that it is only an assumption by the SEO community. But the facts those have been proposed to get out of it, is highly valuable as far as the website promotional facts are concerned.
Many SEO experts some times wonder of a term “Page Rank”. Page rank is generally a value given to a particular website in between 0 to 10 by seeing on to a link analysis algorithm by Google. The term “page rank” is named after “Larry Page”. This newsletter specifies some vital information regarding the PR giving procedure that Google follows to draw out the algorithm. The Page Rank algorithm for Google is given below. PR (A) = (1-d) + d (PR (T1)/C (T1) + ... + PR (Tn)/C (Tn)) Where PR (A) is the Page Rank of page A, PR (Ti) is the Page Rank of pages Ti which link to page A, C (Ti) is the number of outbound links on page Ti and d is a damping factor which can be set between 0 and 1 it should be 0.23. This algorithm tells that the page rank is totally dependent on the number of back links that a particular website is getting from an other website, the page rank of the link page from where the back link is coming and also the number of outbound links present in that link page. If we thoroughly go through the algorithm we can notice that the number of inbound links should be high, the page rank of the link page should be good and the number of outbound links on the link page should be less in order to achieve good page rank for a website.
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