http://www.props-n-frocks.co.uk
Props n Frocks is a leading fancy dress shop in Essex having very large stocks of fancy dress costumes and accessories for all occasions. Established in 1998 it has been offering customers a really wide range of exciting costume ideas including halloween costumes, adult costumes, kids animal costumes, christmas costumes, vampire costumes, fancy dress wigs, fancy dress masks & many other fancy dress supplies that suit all sizes & age groups. It is one of its kind fancy dress shops in putting on display more than 6500 quality costumes for hire, and over 1000 for sale with speedy delivery facility across the world. Its involvement in corporate hire & bespoke mascot manufacture has kept it ahead of its competitors. Here, customers can choose from any fancy dress idea or theme from its exclusive lines of fancy dress costumes in stock with order & parcel tracking facility.
Challenges
Though Props-n-frocks was properly designed but problems like few indexed pages due to poor search engine visibility were marked in it that reduced its business prospective to a great extent. At such condition, expecting the site to achieve top search engine ranking positions for some selected keywords was very difficult. In addition to this, it had no link popularity & a low Page Rank also. The site was found to include very high competitive keywords in its content that hardly anyone searches for. So props-n-frocks was in search of a reliable long-term internet marketing solution that will fetch him good traffic & bring top search engine rankings position on major search engines at affordable price.
Solution
We took initiative in creating back links to the site through effective link building campaign. First we had to identify less competitive keywords with average search volume & targeted them for optimization. SEO processes like social bookmarking, press release submission, article posting & directory submission were being followed simultaneously to ensure indexing of all its pages by search engines. Our extensive interlinking within the site made it more crawlable for search engines. Finally, all our link building efforts paid off in driving targeted traffic to the site through gradually increasing top ranking position results for targeted keywords like "fancy dress costumes online", "fancy dress wigs UK" & so on.
What the Client has to say
I really feel nice when I find my site doing good business & making profit thereby. This was not the case with me prior to hiring Seophalanx for SEO. Its instant result delivery in terms of an increased volume of website traffic & assured top ten ranking for all targeted keywords made me realize their SEO capability. Even my Page Rank jumped from 1 to 3 as a sheer mark of search engine relevancy. Nowadays, my site is witnessing a steady trend in traffic & sales leads generation. What more could have I asked for?
Mrs. Adele Wiseman
CEO, Props-n-frocks.co.uk
www.props-n-frocks.co.uk
| Keywords | Rank in Google.com | Yahoo.com |
| fancy dress costumes online | 5 | 3 |
| fancy dress hire | 14 | 5 |
| ladies fancy dress costumes | 7 | 28 |
| fancy dress shops | 8 | 17 |
| fancy dress wigs UK | 5 | 3 |
| fancy dress costumes | 25 | 4 |
| children's fancy dress | 9 | 4 |
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